We buy brandedstock at volume,on repeat.
VBL Direct is a UK wholesale buyer. Tech and electricals are where most of our money goes, alongside health and beauty, FMCG and sports, and everything comes into our own dedicated prep unit here in the UK.
Monthly purchase volume, trailing 12 months
Every month up on the last
- Monthly purchase volume
- £0k+
- Registered business
- UK VAT
- Typical time to come back to you
- 0h
- UK prep & logistics unit
- Dedicated
An efficient team that buys a lot
We buy branded consumer goods at wholesale, and we do it every month rather than when it happens to suit us. Most of what we take on ends up as a standing order.
Our suppliers are distributors, wholesalers and brand owners across the UK and Europe. Some of them we've been buying from since we started.
Everything we buy comes into our own dedicated unit, where it gets booked in and checked. If a delivery is short or damaged you'll hear it from us within a day or two, with photos, rather than three weeks later on a credit request.
We would rather buy the same twenty lines every month than chase one big deal. Less exciting, but it works better for everyone involved.
A real registered business
UK registered and VAT registered. We'll send company documents, our VAT certificate and trade references before you have to ask. We run proper due diligence on our side too — we know what your accountant will want to see.
Quick decisions
There is no buying committee here. Send a price list and you'll normally get a yes, a no, or a counter-offer inside a day or two.
A dedicated UK unit
Everything we buy lands at our own dedicated prep unit and is booked in and checked line by line. You get told what actually arrived, not what the paperwork said.
We only ask if we're buying
We don't collect price lists for the sake of it. If we've asked for yours, it's because we think we can place an order against it.
Trailing twelve months. We show the direction of travel and relative scale rather than publishing exact purchase values.
| Category | Share |
|---|---|
| Tech & Electricals | |
| Health & Beauty | |
| FMCG & Household | |
| Baby & Family | |
| Sports & Outdoors | |
| Home & Living |
Relative share of purchase value across the same period. Categories are our own classification.
Of the lines we buy get reordered
Standard payment terms
UK and European purchasing
Brands people have heard of
Tech and electricals are our priority and where most of our spend goes, but we buy across most consumer categories. If it's a brand people recognise and it sells, we're interested.
- 01
Tech & Electricals
Our biggest category by spend. Consumer electronics, smart home, audio, beauty devices and small domestic appliances. If you carry established electricals brands, start here.
- Audio
- Smart home
- Beauty tech
- Small appliances
- 02
Health & Beauty
Skincare, haircare, cosmetics and personal care. The major brands, where demand doesn't move around much month to month.
- Skincare
- Haircare
- Cosmetics
- Personal care
- 03
FMCG & Household
Cleaning, laundry and household essentials. Fast-moving goods from manufacturers people already buy from.
- Cleaning
- Laundry
- Paper goods
- Air care
- 04
Baby & Family
Baby toiletries, feeding and family health. Parents buy on brand in this category, so we stick to names they trust.
- Toiletries
- Feeding
- Nappies
- Family health
- 05
Sports & Outdoors
Sporting equipment, fitness accessories, outdoor gear and sports nutrition. Seasonal is fine — we plan for it.
- Fitness
- Outdoor
- Nutrition
- Accessories
- 06
Something else
If you carry branded goods that don't fit any of these, send them over anyway. The list above isn't a rule.
- Pet
- Toys
- Stationery
- Anything branded
What it's like selling to us
The things suppliers tell us they actually care about, and how we handle each one.
Orders that repeat
When a line sells, we buy it again the following month, and the month after that. Most of our spend goes on products we've already bought before.
We pay on time
We agree terms up front and pay on them. If you ever have to chase us for money, we've got something wrong.
Clean paperwork
Full VAT invoices both ways, proper purchase orders, accurate remittances. Accounts are handled in-house, so nothing gets lost between us and a bookkeeper.
Straight answers
If your pricing doesn't work for us we'll tell you why, and what would. You won't be left wondering whether an email landed.
Room to grow
Our volumes go up as the range grows. A supplier who starts small with us doesn't usually stay small.
UK and Europe
We buy in the UK and import regularly from Europe, handling freight, customs and duty at our end. Being on the other side of the Channel doesn't make this harder for you.
How an account gets opened
First email to first order is usually under two weeks.
- 01Day one
Introduction
Send over your line card or price list. We'll send back our company and VAT details so you know who you're dealing with, and tell you whether it's worth taking further.
- 0224–72 hours
Assessment
We check your prices against what the products actually sell for in the UK, then come back with the specific lines and quantities we want. If nothing works, we'll say so.
- 03On agreement
Purchase order
We raise a PO with agreed quantities, prices and a delivery window, and we pay on the terms we agreed rather than the terms we'd prefer.
- 04Ongoing
Delivery & reorder
Stock comes into our dedicated UK unit and gets checked in, and you get a report on exactly what arrived. Lines that sell go onto a standing monthly order.
What to send us
The more of this you can include, the faster we can come back with a real number.
- 01A current price list or line card, with EANs where you have them
- 02Case quantities, pack sizes and any minimum order value
- 03Whether the stock repeats or it's a one-off clearance parcel
- 04Lead time, and whether pricing is ex-works or delivered
- 05Any channel or territory restrictions we need to respect
Send us a price list
If you're a distributor, wholesaler or brand owner with branded stock to move, we'd like to see it. You'll get an answer either way, including a no.
We answer everything within two working days, usually the same day.
Company and VAT documentation supplied on request.